The prominent audio brand burst onto the scene in 2008 and has since made a name for themselves with their unique and stylish designs. What do Lady Gaga, Lebron James, and Kylie Jenner have in common? A fondness for Beats by Dr Dre headphones it seems. What are you really paying for when you pick up a pair of Beats? This is a breakdown of what’s in it for the buyer who chooses Beats “style over sound” headphones.